There are few industries that haven’t yet been touched by technology’s spreading digital tendrils. Services and processes keep expanding, not only in media and entertainment, but also in healthcare, retail, utilities, food, transportation, and so on.
Whatever industry you’re in, chances are that technology continues to change it profoundly. Optimization, after all, knows no boundaries.
The pace of change keeps accelerating, as well, and that fact poses a particular challenge for technology executives who want to retain visibility within their industry – how do you establish (and maintain) your personal brand as an industry Thought Leader?
Building a successful personal brand involves a number of elements, including defining your personal brand, developing your message, targeting your audience, and more.
And at some point you will need to create and distribute content – a fair amount of it to increase your online visibility. In brief, that content will need to support both your brand and your messaging while also speaking directly to industry concerns.
The nature of the content will likely encompass a range of industry trend magazine articles and case studies, to begin with, along with supporting blog posts and even tweets. When all is said and done, the road to SEO (Search Engine Optimization) is paved with content, content, content.
Next Up: Strategy, Goals and the Audience
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